Maximizing Human Performance
“But we always thought that if we can measure the health and condition of an engine, why can’t we measure the health and condition of a person?”
Joao Medeiros, science editor at WIRED magazine and author of "How McLaren F1 Tech Is Supercharging The World's Industries", depicts Scott Drawer's desire to correlate an athlete's biometrics to their performances on their respective field of play, through use of biofeedback technology. He states that there was insufficient data points collected to understand a cyclist, so he did something about it; he built the Datarider which was used to measure a handful of new cycling metrics, like angle and torque. Drawer never stopped innovating, and eventually built the bike that led Mark Cavendish to victory at the UCI Road World Championships in 2011.
Drawer's bike is just another example of how sports and technology are beginning to blend together. No longer are the days in which athletes are filled with doubt during their training; no longer are the days in which coaches train every athlete the same; and no longer are the days in which athletic trainers have to rely on subjective measurements to gauge injury recovery progress.
New biofeedback devices are being implemented into high-level training regimens to provide insight into how and why an athlete is performing the way they are, and to optimize the rehabilitation experience. These devices have and will continue to change the way training is conducted and athletes compete. But it's only the beginning. As Medeiros notes, Drawer knew his bike wasn't the best there could be and we know that the current wearables aren't either. That's why we aim to make the next generation of wearable biofeedback devices which will truly maximize human performance.